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Are You Already Marketing On The Internet? August 29, 2009

Posted by Interesting Stuff in : Money Matters , comments closed

Take a moment to think about how you would really answer this question. If given enough thought just about any business owner who utilizes the Internet for any purpose will likely find that whether or not they intentionally organized an Internet marketing campaign, they may already be marketing their products and services on the Internet. This article will examine some subtle ways business owners may already be marketing their business on the Internet.
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Do you have a website for your business? Business owners who answer yes to this question are already marketing their products or services online just by virtue of the fact that they have a website online. Having a live website means there is the potential for curious Internet users to access your website. You may not be actively promoting your website but you may still find that your website generates interest in your products despite the lack of promotional endeavors; this is a form of passive marketing.

Do you participate in message boards and include a link to your website in your signature? Again business owners who answer yes to this question are already marketing their website online. Savvy business owners realize the importance of participation in industry related message boards to create an interest in their products and services, establish themselves as knowledgeable about the industry and offer a link to their own website even if it is in the signature line of their posts. However, even business owners who do not realize this may already be inadvertently enjoying the benefits of Internet marketing which result from message board participation just by doing something they enjoy and may be doing as a form of leisure activity.
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Do you include keywords which are relevant to your business in the content of your website? Business owners who answer yes to this question are also already marketing on the Internet by optimizing their website for these keywords. These search engine optimization (SEO) affects the websites whether or not they were even aware of the concept of keyword density and how it can help to SEO a website. Business owners will likely use certain words often depending on the type of products and services they offer just because it is natural and logical to do so. This tendency, however, can result in search engines boosting your website rankings for these particular keywords. The concept of SEO is much more involved and complex than simply using keywords frequently but business owners can gain some benefit just by naturally applying relevant keywords to their website.

Do you solicit feedback from your customers online? This is yet another example of how business owners may be accidentally marketing their business on the Internet. Most business owners realize the importance of soliciting feedback from customers for business purposes and business owners who offer products online might solicit feedback in the form of online surveys. Although the business owners may be doing this simply for a business purpose the fact that it is done online makes it fall into the category of Internet marketing.
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We have already discussed several ways in which business owners may already be marketing online but what about business owners who want to have an increased online presence? Business owners who may already be marketing online accidentally may wish to launch a full scale Internet marketing campaign. The best way to do this is to hire a consultant with experience in Internet marketing to assist you in creating a campaign which is effective for your target audience.

Global Information Network Makes You Wealthy And Healthy August 25, 2009

Posted by Interesting Stuff in : Money Matters , comments closed

Do you want to climb the ladder to immense wealth and total health? Join hands with Global Information Network and go places to achieve all your desires and dreams. GIN or Global Information Network was organized in the country of Nevis by leaders from various fields like finance, politics and industries. The founder members are distinguished people from their respective fields who have won accolades and success for their services. They are committed to throwing open wealth creation opportunities to all GIN members. When you join GIN you get the chance of a lifetime to interact with great brains from across the world who can load you with ideas and ways to generate wealth. Not only that, you will also learn to acquire and stay in perfect health to enjoy all the wealth you accumulate for a long time to come.

There are several advantages that come with a GIN membership. Some of them include:
• Create wealth at a global level
• Endless opportunities and openings to make serious money and hit the road to total financial freedom for the rest of your life
• Ways and means to protect all your assets across the world
• High level chances in share trading, currency trading and real estate investments
• Assured monthly income that could be more than 100,000 USD right from home
• Prospects of raising USD 10,000 within 24 hours and USD 100 000 in 90 days
• Prospects to raise a million dollars within one year for business related purposes
• Ways to improve your health and head towards complete physical and emotional well being
• Make big dreams come true like luxury lifestyle that has nice cars, huge homes and more
• Improve your social status by leaps and bounds
• Get access to secrets that have never been revealed before and use them for immense wealth making
• Get in control of your life and learn to change situations to your advantage

The process of getting a membership at GIN is easy. But there are certain conditions attached. One is that an existing member has to recommend you – when you apply for membership you will be asked to enter the affiliate code or email ID of the existing member who is recommending you. There are 12 levels of membership. At each level there are perks and bonuses which increase with the increasing level. Perks include cash bonuses, fully paid up holidays to exotic destinations, chartered flights to places and many more exciting things. To reach a level of membership you have to satisfy certain criteria. When you reach a particular level you will get to know the criteria for the next level. An acceptance committee exists to analyse and confirm the membership for all those who apply.

To give your self the much sought after Global Information Network membership privilege, log on to http://globalinformationnetwork.com and give 1500647 as the invitation code. With GIN strength behind your back all your wealth and health dreams come within easy reach.

The SpiderWeb System versus Insanity July 29, 2009

Posted by Pat in : Money Matters, my thoughts on stuff , comments closed

Insanity, it is a general, popular and legal term defining behaviour influenced by mental instability. In modern usage, it is most commonly encountered as an informal, unscientific term, or in the narrow legal context of the insanity defense .

Albert Einstein once said that the definition of insanity is: doing the same thing over and over again and expecting different results. I like to look at it as banging your head against a wall and expecting to make money for it. Doesn’t usually work too well. There is apparently quite the debate amongst bloggers as to whether this was originally said by Benjamin Franklin, or Einstein, or someone else. Either way, its true.

Doing the same thing over and over again and expecting different results is just not very smart any way you slice it.The same thing applies to any business. The businesses that break the mold and do something new succeed. Those that continue with the status quo eventually are shown the Chapter 11 door. Horse carriage makers used to think that the whole automobile fad was just a phase that would pass.

In a more modern example, huge, established airline companies are struggling while new, smaller companies are succeeding by focusing on low fares and customer satisfaction.I know that is true, because when I first started in MLM, I tried a different Company, then another, then another. It wasn’t quite as successful as I had hoped, to put it lightly.

The original businesses of network marketing began almost 100 years ago, with vitamin sales in the US. Since then, its has grown into an enormous and comprehensive industry with companies on all continents. (Yes, all continents. Somewhere, some scientist in Antarctica is pitching Xango or something like that to one of his coworkers. You know it) Obviously, the industry hasn’t always remained the same, and success has favored the new and innovative. You shouldn’t remain the same either.

MLM may have made you a millionaire. If so, stop reading and have a nice life. If not, you may be seeking a new way to break the mold of mediocrity and achieve that success that is captured by the few who possess the business courage and agility to do what it takes to get it. Many people don’t achieve the financial success that originally lured them into network marketing. They say, Hmm, Ive been working really hard to sell product X, and its not working well (like me I’ve been selling amway’s products). Ill just sell product Y in the exact same type of system using the exact same techniques, and hope it works out. Insanity. Inconceivable.

The key is to try a different approach. Thats why I joined The SpiderWeb Marketing System. There is a better way to increase your income than badgering everyone you come in contact with to buy your product or join your system. The Spider Web Marketing System offers a new and innovative approach that has brought success to thousands of clients. It leverages the power of the Internet by maximizing the effectiveness of major search engines to direct new, fresh leads to you in a more efficient manner than any other system can provide. Thats only a portion of what it can do for you. The point is this: The Spider Web Marketing uses a ground-breaking principle called the funded-proposal system to perpetuate itself and bring people to you. You become the sole recipient of leads who are actually looking for an entrepreneurial opportunity. Thats only one unique facet of the many things that The Spider Web Marketing System can do to develop home businesses.

I joined The SpiderWeb Marketing System because I wanted to develop my downlines.Throughout history, whether in war or exploration or business, success comes to those who pioneer a new approach, while those who don’t are left banging their heads against a wall. Insanity. There are so many restrictions to your potential for success in MLM, and The Spider Web Marketing System is a really new strategy to go beyond those restrictions. The Spider Web Marketing System breaks the MLM traditions to bring prosperity to those who are willing to take a little more than just what they can get.

Know How Stock Prices Work and Some Useful Tips July 27, 2009

Posted by Pat in : Money Matters, my thoughts on stuff , comments closed

Stock market game is more art than science. Which reasons cause increases and decreases in stock prices? The basics of economic supply and demand is obviously a major driving factor. But shouldn’t stock prices come as a logical effect of whether or not a company is losing or making money, and how much and at what rate? Sounds reasonable, but believe it or not, there are many more factors to consider. One overall conclusion can be made though – stock price depends on what price people are prepared to buy the stock for. And true – if a company is reaping profits its stock price is likely to rise, because profitable companies are more likely to pay dividends, or their stock price will increase because more people will want to own it and the prospects of what you bought for a low cost can be sold again for a much larger amount and with this you make profits from your stock trading.

It is usual to hear bragging stories of how some person’s penny stock picks turned into a gold mine and skyrocketed in value and made them wealthy. But is there another side of the coin? Other people say that for every penny stock pick there’s a broken hearted investor. But no, that’s not entirely right either. Penny stocks are not all that bad. Not at all. It’s just a field of stock trading that could be explored that carries some underlying risk that everyone should know of.

If you are on the hunt for high dividend stock it is good to find stocks with relatively insignificant debt, and a high forecasted yield level. Search through a service such as Yahoo Finance or Google Finance and you can screen stocks based on dividend yields.

Full-service brokers are actively involved with things such as: buy stocks online. They can provide you with stock trading tips and recommendations. They can also watch over your holdings and track the development of your investments and give tips whether to buy or to sell. With discount brokers, you still need to rely on yourself to know whether it’s good to buy or sell. Online brokers on the other hand, they are the cheapest, but you really are on your own. But if you fancy doing your own research and is thorough enough, it is a very good option.

Various news items can have a significant effect on stock prices. If the newspaper announced that a certain business has just devised a better mousetrap that will take over the mousetrap market, it is more likely that their stock prices will skyrocket. In the same manner, if a CEO of a corporation on the stock market is involved in a scandal or similar event that can be perceived as a liability for the company, it wouldn’t be surprising if the company’s stock went down.

Online profits Simple Not Easy July 26, 2009

Posted by Pat in : Money Matters, my thoughts on stuff , comments closed

One of the simplest and most overlooked aspects of online marketing is that it’s not complicated. More precisely, there are a lot of “experts” who try to make it complicated. Aside from whatever motivation they might have to do that online profits happen as the result of one simple equation –

Traffic + Conversion = Sales

– performed over & over again

There are MANY ways to get traffic (visitors) to your site and cause them to take some action or “convert,” which will either result in more leads or (less frequently) result directly in more sales to your business.

So here’s the other simple rule — you only need to master 1 or 2 traffic methods and 1 or 2 conversion methods, and you will make money. You don’t need to master the entire kitchen to make a grilled cheese sandwich, and you don’t need to know EVERYTHING about internet marketing in order to add revenue to your business.

With that in mind, there are a few basic traffic techniques I’ve implemented in some of my sites and client sites that have universally and consistently WORKED. Here are a few of those methods — but remember, you only need to pick one or two:

Increasing Visitor Count

1) Twitter is a highly effective means of targeting your niche and developing the conversation with your customers and prospects. In fact, it is second to none. However, most businesses don’t know how to use Twitter effectively. They spam with “sales tweets” — “Look at the cool new thing I’m selling.” The 80/20 rule is highly effective — 80% of your tweets should be about something interesting, funny or otherwise engaging… a question of the day like “What’s for lunch?”… anything to get people talking, laughing, thinking… Also, keep it consistent and be generous with re-tweets. A few tweets a day go a long way toward establishing a rabid list of followers. The wrong thing to do is to Tweet like a madman for a day or two and then disappear for a month. Or worse, don’t reply when someone direct messages you or @messages you. That’s like ignoring someone at a dinner party when they ask you to pass the gravy. You WON’T get any dessert.

2) Video marketing is a very fast way to rank your site and get lots of inbound traffic. Keep your videos consistent — don’t show up one day in a baseball cap and dark lighting, talking about the rain, and another day bouncing in a jungle gym screaming about business leads. Consistent message, consistent tone, consistent look & feel. Also, be sure to put a call to action in your video’s description, as well as the full URL of your website’s landing page, and use appropriate keywords.

3) Article marketing is an evergreen method for outstanding traffic generation, with one HUGE caveat — mix it up! Putting the same article on 400 article directories will get you nowhere fast. You will get a bump in traffic from all the inbound links until Google figures out they’re all the same article and basically count it as one link. There are content spinners out there that alter the content of your articles automatically, but you have to be very careful here as well. Most content spinners change a word or two to replace it with a synonym, or they mash up the article randomly so the output is basically junk that cannot be read. It has to pass human review. So if you’re looking for a quality content spinner, ideally you want to be able to change the entire sentence many times throughout the article, and then have it spin those into hundreds of different articles. That’s the professional way to do it. At the bottom of your article, have a call to action in the information field; a blurb about you (the author) and a link to a free guide the reader can pick up at your website.

Conversion

1) Keep it simple. The landing page has to do ONE thing — get people to ACT. For this reason, it’s been called a SINGLE ACTION PAGE. Pear it down to the bare essence of what you need the visitor to do. Consider placing a video on the page with a very simple message, “Hey thanks for stopping by for my free whizbang. Just type in your first name and e-mail address and I will rush it right over to you. In just a moment after you send your information, you’ll get an e-mail with a confirmation link. Click that link and I will instantly send your free whizbang.”

2) Direct, direct, direct. Notice the video script in #1 above — see how we instructed the user on exactly what they need to do? And then we told them what to expect next, and what they would then need to do. And we closed with a reminder of the benefit — the free whizbang.

If you have trademarked the term “whizbang,” then I apologize in advance. ;)

3) Test, test, test. ALWAYS have two versions of your landing page operating at one time. You can optimize your landing page using freely available Google tools in the Web Optimizer toolbox. You really can’t go on “gut” here — the data will be you every single time. Even on PPC ads, we have literally seen the addition of a question mark in the ad increase conversion by 16.8% So test, test, test.

Conclusion

These methods work on any business in any industry. Here is some social proof –

Local landscape designer increased her traffic by 7,342% (yes seven thousand percent)

 

I hope this helps your business. The average business fails to do what it takes to drive traffic or achieve conversions to their website. While they exercise 20-30 traffic methods on average, they don’t do a single one effectively.  There are many sources online to learn about effective marketing strategies, including free resources and some almost-free, like the definitive guidebook  750 Traffic Techniques.

Do-it-for-you solutions are also available; experience guides the appropriate strategy for the website and market. The biggest challenge business owners face is knowing which strategy to implement. Experimentation can be very costly in terms of time and lost sales… The key is to find a reputable marketing firm that offers a full range of customized services as well as downloadable products and courses to assist every website owner at every budget level.